In my last job, I saw 5-11 year olds on their smartphones playing Minecraft. Both genders, even the pretty queen bee cusp-of-adolescence 11-year-olds, and no one batted an eyelid. In 10-15 years, these kids will be adults and will be the ones to shape the market. Hell, credit to CoD: Ghosts from the most testosterone- and 'murica-fueled franchise on the planet in reflecting the recent US military decision by including female soldiers in the line-up, something Battlefield and ARMA are behind on. I want to be able to enjoy my games in peace without some Internet armchair activists politicizing my purchase for YouTube channel hits. I grew up with video games being a boy's club, and a bottomfeeder boy's club at that. When I see cute little girls playing video games, something so farfetched in light of my upbringing, I know everything will work itself out over time. I do not think the Internet armchair activists are exposed to this, which is fair enough because their day job is presumably not working with kids.
As my late grandmother said, there are far more greater areas in the quest for gender equality than video games. This'll iron itself out, it's a first world problem. Female genital mutilation, sex trafficking, and slavery? That won't.