My issue isn't Goons, but the Goon leadership itself. It seems to have lost base with the wider community, and Arrendis is right that marketing something with such a heavy connection to that elite circle was always going to be a tough sell. Sion going out of his way to write the article the way he did probably didn't help. It seems he had good intentions of "don't be mean" but the way his article came out felt, on reading, really accusatory/entitled on so many levels, and will likely do more harm then good.
The most basic mistake was tying the project so closely to the TMC, when surely Alex should have known the negative reputation he practically thrives in could backfire. When one practically makes a business out of revelling in hate and negativity/propoganda, it's not a great idea to mix that in with a marketing campaign when you're asking bucks for product. Charity, ok maybe, but not for business.
The other mistake was not letting Jeff do enough talking to the community at large by himself. This is something he later did, as he listened in and talked with us on comms in a provi fleet. It'll be sad if the book doesn't make it at all, as the guy actually listened when several roleplayers, including myself, started talking lore and he started asking questions and wanting links to stuff. He seems really engaged with us, and it's a shame it felt like it took a while for things like this to happen
Finally, it really seems like there's plenty who don't care
about Grr Goons, but still find the project unworthy/aren't interested. At the end of the day, some projects, no matter how well marketed, just don't succeed.
Personally, I didn't back and not because I don't believe the book will be good/is all propoganda, but rather because I don't like crowd funding. I'm not going to put real cash money into a project before a product is ready, with 0 return investment. I have ISA's, a pension plan and shares for that. If the book does come out, then it'll get my cash money, or it can offer some kind of financial incentive for me to invest. Outside of that, it's just a pre-order for something that doesn't exist yet, and that's not Jeff's, TMC's or the book's fault.
The sample excerpts were first drafts and shouldn't at all be taken as indicative of what the final product might be.
This. Also, as I stated before, the guy asked a metric tonne of lore questions in the fleet with Corebloodbrothers and myself and a few other lore geeks were super excited to provide info, which he seemed to genuinely appreciate.