Well, this actually fits something I was thinking of the other day.
I dont think the best bad guys know they are bad guys. The best bad guys are the ones convinced, beyond a shadow of a doubt, that they are doing what's best with what is at hand.
So that's why I think we make awesome antagonists. There isnt a single member of TS-F who is in Nation because we want to enslave the rest of humanity. I honestly can't think of a single one of us who assume that we are going to be Citizens in Nation's Empire just because some of us (Kybernetes, myself, though of course Kyber has to speak himself as to his own perceptions of things) that tend to fit the profile.
What we believe is that the universe is in very imminent danger, and lo-and-behold, a man had an idea that could save it. It requires us to say "Free will is a problem that we have to solve", but in the end we fully believe everything we do is for the good of the greatest number of human beings (and related entities) as possible.
Everyone always thinks that they are the good guys. The trick to being good in EVE is that OOC you have to realize that no one is.