When it comes to "disposable ships" (like for pvp), Lyn hires standard crew. Actually, that's not her that takes care of that, of course, considering the amount of people involved, especially when you lose several ships per day. Now, she is mostly done with that (not much pvp anymore for me now vOv).
For the rest, nobody ever really understood what makes the people hiring her crew hiring some people and not other. For her crew she remains a plain mystery they never even see, and even less, speak to. Since she tries to avoid social contact at all costs, is agoraphobic, and a lone soul, and despite her apparent indifference actually fears what people may think of her or see of her, then being the social misfit she is, she actively tries to hide from every eye, especially the eyes of strangers that roam in the entrails of her own ships. Which even seems more paradoxical since if she avoids them at all costs, they get even more foreign than they already are. Hell, even the people hiring people for her do not see her.
But all of this combined means that she unconsiously has created a whole aura of mystery around her persona, and baseliners, and even a lot of capsuleers only know of her what they see on the IGS, and do not even have anything else than her holo ID. That may actually be one of the factors attracting people to work for her in the first place, as weird as it may sound. They seem to work better for the ideal they make of her than what she really is. Somehow, her behavior, originally almost denying what her demi-god status means, has actually completely made it more real in the eyes of a lot of baseliners. She has become a demi god very hard to get a glimpse of, which is what most gods are often about anyway, some might say with a lot of irony.