I was thinking about this the other day, and how it relates to the current RP 'scene'.
As an example, on the one hand, we have Nauplius, who I think it is fair to say, is definitely wearing a hat. There are a lot of threads on the IGS, and occasionally some argument in the Summit channel, as a result.
However, much of it is criticism about "attention-seeking", or about the "futility" of becoming involved (game mechanics/capsuleer mechanics). People seem to be rather tired of interacting with Nauplius, or about hearing about interacting with Nauplius. Or at least, that's the impression they give in the OOC channels/forums.
On the other hand, there is a corporation, that has an RP thing in space, where people can interact with it, but it isn't trumpeted from all corners on the IGS, so hardly anyone has heard about it. This would be an entirely in-character approach, given the nature of that corporation's RP.
And yet, the OOC channels accuse that corporation of "not doing anything in space".
People talk about "go out and create things if you want people to get involved", while criticising "attention seeking behaviour". If you do something, but don't wear the hat, then nobody hears about it, nobody gets involved, and not a lot happens, and it is demoralising. If you do wear the hat, then everybody hears about it, and many people complain, and it is still demoralising.
Resolve this conundrum.