Mostly that no matter what they do, the fans hate them. In fact, I think all fiction is like that. So it doesn't really matter what CCP does, there will always be people who don't like it and call it crap.
Oh, I'd agree with you, we all have different tastes after all. However, I don't find Ishukone as player crap, as much as generic in regards to the State. By that I mean all the other Megacorporations to me have a sense of soul and character, a certain subculture to add to the Caldari State.
Kaalakiota, the powerful genuine patriots who combine a true love for the Caldari people with fierce pride who value military and economic strength.
Wiyrkomi, the staunch traditionalists that are still led by the Seituoda family in an almost modern feudal Raata corporate culture that values loyalty, courage, and determination.
Lai Dai, whose very name means, "Never Forget" the quiet and dignified academics, the nationalist-romantics motivated by a deep sense of respect for the past.
Sukuuvestaa, the ruthless and the proud who were sharpened and forged in the harshness of countless frontier colonial projects where truly only the strong could survive.
Nugoeihuvei, the shady "legitimate businessmen" who exist and thrive in the dubious grey and black markets just like the Caldari smugglers and organized crime lords did before them.
CBD, the merchants and rogue traders that built a commercial empire in their common interest and who expand the frontiers of State trade with a savvy smile and an open mind.
Hyasyoda, whose history extends deep into the past and whose success lies in caution, in planning, secrets and information brokering.
For me, all the Megas but Ishukone have this sense of soul and culture to them. Ishukone is like the Caldari version of Quafe -- it's all about slick advertising and effective marketing to the point it might as well just be the shell for an advertising company. All style and no substance. It gets all the news, the Ishukone uniforms, the Ishukone Scorpions and all the air time that it's almost like a modern RL corporation - you just buy into the brand and image. Yet that brand and image just doesn't impress that same sense of purpose and conviction the other Megacorps. possess in the PF and in the game. It's like the Apple version of the Caldari, you get a lot of awesome advertising and products that are stylish, modern, and sleek but in the end you just paid a premium for not much at all over the competition.
If that's what people seem to enjoy then certainly they are by all means welcome to buy Ishukone, it's just I as a player choose not to.