I honestly can't see the benefit. From an IC standpoint, every single thing done against him, and the pages upon pages of forum posts and Summit indignation towards what is effectively a minuscule drop of water in an ocean of baddies only encourages more and more of it. It does one thing and one thing only, further encouraging more and more towers, that are for all intents and purposes entirely pointless to engage.
The Empire holds and causes suffering among trillions of slaves, no one gets particularly up in arms about that. The Nation goes so far beyond the cartoonish mustache twirling villain in their abductions and treatment of people and it's largely treated as a philosophical issue. Angels and so on also cause untold horrors throughout New Eden. You don't see much IGS or Summit le gasps and horror when... say, Leo speaks.
One blooder sets up a tower with a minuscule amount of people in it, and New Eden goes nuts? Giving the blooder exactly the attention he wants and nothing you do can possibly do any good except cause another tower to pop up the next week with a new batch of slaves in it.
The only reason I can see for this is that he's simply an easy target. No one's going to have to risk anything by going against it, so they'll rawr and grr on the forums, and go bash yet another tower and claim grand victory, while the countless other baddies are sitting on the sidelines giving polite applause but seeing no action ever taken against them, because they aren't that easy to fight.
I can't see that this is really "creating content" as much as it simply distracts from everything else.