I suppose that, because it rotates around two thing, empires (which can't essentially lose or win because people actually belong to those factions) and nullsec corp politics (which I tried to get into, but couldn't bring myself to really care), EVE wallows in moral ambiguity. Hell, Constantin Baracca is essentially my reaction to EVE, that there are no good guys, no paladins, and I intentionally put him in the most hated race in New Eden.
I know the moral ambiguity is there by design, and some people really like it, but it hits me with a sense of pointlessness. Maybe I played too many paladins or gangsters in my RPing days, but EVE lore does sometimes feel like a blob of grey gloop. Like wall putty, it serves a very important purpose, but isn't especially interesting unless you're into gypsum patching.
There's just no omnipresent force of danger, not a universal villain or even space itself, threatening people. So a lot of the arguing and conflicts seem very petty and insignificant. Normally, intergovernmental intrigue is sort of the background ridiculousness that paralyzes great people from acting together against everpresent threats. Since EVE itself isn't threatening you, those petty disagreements and arguing are the boiling points of the game.
It's not the worst thing ever, people are trying, but man does it feel like I have to work to wring meaning from the game lore.
I think this part of why you see so many people RP from a very personal perspective with their characters. Everything relates to their personality, their past, their actions, because that's where the impetus lies in Eve since all the factions have their own nightmares.
And this is also why I have found so much enjoyment off and on over the years in Eve, because the universe does encourage (Well, did. This is getting worse) personal arcs rather than each character supposedly their own frackin' hero in the universe (WoW: Every character meets the leader, is recognized for their accomplishments, somehow is involved in the defeat of each boss. rly.).
While this can encourage drama llamas, I'd much rather have that then martyrs.
Maybe, but not everyone plays that hero. On the other hand, there are a hundred different problems to handle, often several at once, without resorting to that.
EVE doesn't really have that, it's just a bit devoid of anything. I think that's why, eventually, it kind of devolves into a sort of background noise after a while. Take faction warfare for instance. The reason the lore for that is so unreasonably stupid is because it completely apes their own logic for how the universe works. CONCORD can apparently be attacked, dismantled, and doesn't do anything about it afterwards. Instead, the empires sign a pact sending their people to the middle of nowhere and letting them duke it out in a war that can't end, lest the game mechanic disappear. But instead of seeing this as a complete P.O.S. waste of time, resources, and lives, we're supposed to treat this like a real war that patriots go and fight in.
Imagine if the US and USSR, worse than just the proxy wars they fought during the Cold War, randomly picked the Yakutsk and Alaska and said, "All of you can go fight over there if you want, but it won't make any difference in the long term. But you should, it's your duty!"
The problem is, if your reaction to that is, "WTF, that's ridiculous and I'll have nothing to do with it!" your other option is nullsec, where that's essentially been going on for almost a decade.
There's no northern wall to go defend, nowhere to go if you want to be more than a factionalist, unless you deal with one of those two sets of lore. It really is to the detriment of the lore in the end, I think. It really comes to a head when CCP talks about giving more control to the capsuleers, and we capsuleers end up against it because even we know we're full of shit. None of us really want the people in nullsec to have anything to do with highsec, mostly because those of us in highsec right now would prefer CCP purgatory to nullsec Hell.
But because of the ambiguity, there's really nothing else to do in EVE. The pirates are essentially gold mines for whomever holds their space, the empires hover between omnipresent non-entities or emasculated bureaucracies, and space is a relatively benign place where, unless a player scans you and drops by to shoot you, you can get up, logged in, and wander around for a few hours. It's not that there are no heroes, it's that there's really nothing to be a hero against. That's a function of the lore, that all the potential calls to arms aren't worth answering.
Really, in the end, the only reason to do anything is money and power, both gained for the purposes of buying equipment to gain more money and power. Maybe that's why I prefer WoW's lore to EVE's, it might be the McDonalds of games, but at least it has some substantive nutritional value. EVE's lore can essentially be like water, a basic substance that, if we weren't adding flavor to it, would taste like nothing.