This is functionally acting like local for them : they can say if you want to interact with us (CCP), use these channels to reach us directly. No more player moderation in Live Events, OOC, etc, banning people from the channels CCP is involved in.
It's essentially open door policy due to certain people being stonewalled from CCP interaction.
We (the Sansha) are familiar with this from the pre-Incursion live events, as we heavily moderated the Sansha actor channel for intelligence security. Similarly, the anti-Sansha heavily policed their channel from us interacting with the Empire actors, etc etc.
In that capacity the channel serves a purpose, but I wouldn't use it for anything else.