Best response I can make to this is a repost of my eve general discussion post on the subject:
https://forums.eveonline.com/default.aspx?g=posts&t=20208&find=unreadI would appreciate it if CCP Maiden Steel would come and give her thoughts on my thread there also.
TLDRThe Problem with Incarna content is NeX
Remove in-game items from NeX
Make Nex out of game items only
Make Incarna content (clothes and accessories etc) part of the game with production and stats to enable in game industry and enhance custom options.
Profit!
The DetailThe summer 2011 “expansion” for Eve Online named “Incarna” will likely go down in history as the game’s least successful, most unpopular and generally disliked addition since the game went live in 2003. The reasons for this are now generally known: confused development goals, lack of actual gameplay via walking in stations, single Captain’s Quarter, poor technology optimisation and the removal of existing functionality unwisely intended to push the Incarna hanger style to the foreground. This content-barren joke of an expansion after 18 months of drought in core game development, content iteration, or shiny things for us to do led to the perfect storm of protest and dropping subscriptions crisis that led us to where we are now.
We know all this, CCP know all this, and now we’ve hopefully begun to move past it to a brighter tomorrow of eve-focused development and renewal of proper expansion development in the future. More Apocrypha and Exodus scale expansions – less Tyranis and Incursion thrift store offerings.
But I want to make a serious pitch now for why CCP should take an additional step and significantly redesign/ditch the NeX store to completely avoid in-game items and focus it instead on out of game fan-friendly stuff.
From the outset this summer NeX was a disaster for CCP and Eve Online. It launched with a weak selection of overpriced and poorly-designed drab unimaginative clothing with a monocle that made Eve Online the proud recipients of this season’s horse armour award for gaming industry ridicule.
“What? You play the game where they charge you 72 dollars for a virtual monocle ... lol!”The stuff was too expensive, it wasn’t very exciting, it looked (to be honest) just like the terrible Minmatar Captain’s quarter – grey, olive, brown, depressing and completely lacking in the verve and creativity of the original character generator costumes which owed more the Fifth Element
crossed with David Lynch's Dune
Rather than today’s depression-era warehouse stuff.
But the disaster goes deeper.The argument about whether CCP would go further than vanity-only Microtransactions let them know that the player-base would not stand for overt pay-to-win in Eve (and that PLEX was just far enough on that score). That meant the perception we were somehow happy with “vanity” stuff being fodder for the NeX store going forwards and opened the can of worms for all future bits and pieces: corp logos on ships? (vanity!) paintjobs (vanity!) coloured engine trails (vanity!) new cyno effects (vanity!) – If CCP could draw a line between game-affecting and non-game affecting content and charge Aurum for one and deliver as traditional content for the other – that really did beckon the cheapening of future Eve where all kinds of content would be processed through the NeX store rather than properly integrated into the Eve sandbox through industry/exploration/agents etc. Second-rate content-lite for "vanity" and no game impact that nonetheless ate up the time and focus of artists!
Why would they EVER produce clothing bpcs and lp offers to award actual gameplay when they could simply use the crass mechanism of the NeX store to foist this stuff on the credulous?And worse yet: in order to keep this divide sacrosanct it meant the “vanity” stuff could NEVER have in-game impact (and thus protect CCP from the pay-to-win allegation) which had the side-effect of marginalizing all this kind of content in the future. Clothing could never have skill modifiers and game effects, ship schemes and camo could never even slightly change the stats, no benefits from any furniture or room fittings you bought for aurum etc. Basically the NeX connection made all this new graphics content sterile from birth, representing nothing more than detritus that fills up the database but doesn’t enhance our gameplay!
Now, when I play other games (tm) I like to collect armour sets, spacesuits, hats, goggles etc that look cool AND have the right stats. In fallout 3 I loved the recon combat armour because it looked cool and didn’t mess up my stealth. In mass effect I’d often choose my suits and weapons on aesthetics, hell in dragon age I generally refused to wear the powerful archmage robes regardless of their stats because they just looked silly. But point is – they had an impact on the game because of looks AND stats.
And if the price of making these things available through the NeX store in Eve is no in-game effects then for me the whole experiment is a double-fail because I hate microtransactions in a subscription game as much as I hate stupid hats and clothing that do nothing at all.
Gaming is about playing around with modifiers and stats and equipment and tweaking your fit. Eve Online grabbed me like a coke addiction the first time I saw it because of the fitting screen and customization of ships. I want to min-max, I want to juggle stats, I want to chase that ideal fit and play around with weird and wonderful modifiers. Eve was just like Magic the Gathering deck-building but with ships in a lovely multiplayer Elite style universe – how can that fail?
So when the realization of Incarna hit with drab clothing that does nothing but bypass the eve player economy I just came to believe that the whole NeX concept is evil and needs to be thrown down a flight of stairs and shot three times in the head at the bottom, because it represents nothing so much as cheapening the dream and vision of Eve Online the player-driven economic and combat sandbox.
So here’s my pitch:1. Change the NeX store so it sells only out of game items. These to include EON subs, tee-shirts that can be autoprinted with your avatar face, corp or alliance logo, coffee mugs, mouse mats, whatever really. Make it a resource to allow players to buy out of game stuff that will help market Eve in the real world. Have the prices variable on price-indices for PLEX demand to ensure profitability for CCP by all means. Just keep it completely away from the in-game feature set of Eve online.
2. Commit to delivering all existing and future clothing and accessories for Avatars, ship skins, ship logos etc via traditional Eve sandbox tools. Have blueprints for manufacturing these things, have them come from exploration, lp, pirate drops, have them part of invention, have them require special PI production chains, have players find, research and market these things and put them on the market for players to buy.
3. Give clothing, accessories, skins and such ... stats. Make it a part of the game. Make me want to buy a set of Stalker Combat Goggles because they give +3% tracking for small frigate guns. Make me want the advanced model because they come with some UI tweaks that suit frigate combat. Make people go find and manufacture the parts for ludicrously rare bloodsilk Sani Sabik ceremonial robes because they come with bonus LP rewards and access to the inner sanctums of cultist burial tombs (which at some bright point in the future maybe you’ll be able to undock your avatar into.) Make beautiful black dresses and silken kimonos that give bonuses to fast talk and social etc. Basically – once this stuff is in the player-manufactured domain it’s okay to give it game effects.
4. Ship skins and visual customization – these can also have effects if the “kits” whatever they are called, are also produced by players for players. Deep black “stealth skins” reducing signature a bit, camo and faction navy skins to increase LP rewards fractionally, pirate skins change performance in small ways. Just have everything tweak the stats a little and allow players to customize their looks and stats. Hell, you could have the ability to add those little searchlights and beams to ships to give them a bonus to hacking or salvage or whatnot. It seems petty perhaps, but the search for the perfect ship in Eve is one of the drivers that keeps us all playing.
Some obvious questions and answers:1. Hey Jade obviously CCP needed more money that’s why they launched NeX now you want to take it from them?
A. Eve already has Microtransactions – they are called PLEX. CCP consulted with and received the go-ahead on this from the CSM and the PLEX experiment has been successfully integrated with the game world and economy. Not everyone likes it, but most players accept it. PLEX lets RL rich players spend RL money to get more ISK to spend on stuff. The key to CCP increasing revenues in PLEX is to sell more PLEX. They sell more PLEX by making the game interesting and having things for people to aspire to that cost more ISK than they can easily spend with normal gameplay. People spend RL cash to buy PLEX to sell so they can afford Faction Implant sets. They will do the same for rare faction clothing and combat goggles that look cool and give them combat benefits. I don’t believe Eve needs a second stream of microtransaction based around the NeX store for in-game items vanity-only or not.
2. All that stuff you said sounds great but haven’t CCP just committed to FIS-only focus and now you want them designing clothes and frilly knickers again?
A. When the clothing has an in-game (and often in-space) effects then it is part of the core Eve experience. I personally love customization, I love new modules, new technology, drugs and boosters, I adore rigs and implants and all that stuff. Make clothing and accessories another kind of customization and its part of the FiS experience. You know how seasoned small unit pvp’ers take a long look at enemy ships to see the kind of turrets and shielding effects displayed to judge their attack strategy. I want to be looking at a particular avatar to check out the kind of combat goggles he might have to give me a hint on his methods and specialisation. It’s the kind of thing you don’t have to do – but if you do can give you the edge. This kind of complexity is what makes Eve great.
3. But surely giving all the clothing and accessories and ship skins and whatnot stats is a HUGE job and we’ve just seen CCP is incapable of delivering more than 1 racial CQ in 5 years for release. How can you possibly expect them to manage all that stuff?
A. I’m giving Hilmar the benefit of doubt and taking him at his word. If this is a true reallocation of all teams towards core Eve content then they will have plenty of development effort at their hands in the coming year. And if they are going to now take advice on their production methods and project management we might well see a radically-improved scale of delivery from the company. I honestly believe they have been underperforming for years now due to poor internal structures and frankly confused management. We’ve seen what they used to be able to do with Exodus and Apocrypha which were giant expansions with tonnes of content and interest and those are the kind of expansions the game now needs to keep it fresh. The changes I’m suggesting in this thread would be a bullet point or two in the Exodus feature list. I have to believe that CCP could recapture the ability to produce on that scale again.
4. But Jade why do you hate NeX so much, can’t we just keep the NeX store for truly prestigious rare $-only showoff items and have other things produced by bpos and lp?
A. No, no, a thousand times no. The problem with NeX is human nature. If you have an easy and a hard way to do things you end up taking the easy way. Its easier for CCP to deliver their new clothing and accessory content without stats via NeX and just walk away. Its the easiest quickest, dirtiest option. But it isn’t the right option. As long as NeX exists for in-game items it means that there cannot be stats and game-effects for clothing and accessories AND there will always be competition between the cheap and dirty delivery method and the proper Eve sandbox delivery method. When crunch time comes tell me which option will mostly win? I want ALL Eve content properly integrated with the economic sandbox and evolving one-world paradigm of New Eden and frankly so should you.
Truly prestigious Eve Online content needs to come from playing the game. If you want to show off then flaunt a tournament victory cruiser in PVP, fly a Titan, build an outpost. By all means lets encourage CCP to give us bigger top range content to flash about (and work as an ISK sink at the same time) but lets kill off this corrosive concept of rl $ for special players nonsense. Eve is great because its different from WoW, not because its happy playing second fiddle in space.
So to summarise:I would like all in-game items removed from the NeX store and the NeX store itself retasked for the sale of out of game items for direct sale to players. (If this is not feasible then just remove the NeX store entirely).
I would like all items of upgrade clothing/accessories/skins etc in the game to have in-game effects and be entirely player manufactured from sources discovered and utilized in-game.
I would like future iterations of Incarna to be a showcase for things that we as players find and build and buy (from the player market) and use in-game.
In this way I believe that Incarna can be saved and made into a full and healthy feature of Eve Online rather than being a red-headed stepchild of MT-greed and castrated pay-to-win folly.
And core Eve gameplay will be rewarded with another level of customization that means all of us can do a bit more juggling of stats and asthetics in our search for our virtual space identities in New Eden.
Thanks for reading!