I was a little afraid of the lore and the universe that sure seem to be a huge melting pot of everything they could find and then tried to mash in one clunky random piece of lore, especially since even if I see Lovecraft as a great piece of work, I am definitly not a fan of it. You can find lovecraftian horror influences, Deux Ex influences, zombie influences, satanic/antechrist influences, and a ton of completely different atmospheres. But I got told that actually it works and it is well done, with a very developped lore. Apparently, you find a lot of clues and pieces of lore here and there, for example on notepads (ala Deux Ex...), or just in quests. It slowly makes the puzzles clearer for the player as he continues playing.
I am glad however that they are really planning to rework on the CC because I, for one, do not even consider it better than SW:TOR, which is quite telling in itself. Basically, it is a character creator where you can not model the body or anything, but have to choose between different types of eyes, noses, faces, etc. You have a very large scale of what you can get in that kind of CCs, going from very limited options like here to a very wide panel of choices like in guild wars 2. Well here, you have at least twice or thrice less choices than in SW:TOR, and can not even change anything on the body (scale, constitution, size, etc), but just the head and the face. And even for the head, there are not many options. Where you maybe had 30 different hairstyles in SW:TOR, here you maybe have 10 ? No, it is indeed not much at all, but the thing that makes it look better than SW:TOR is that their anatomy comprehension is at least correct and the look of their characters is far, far better. Quality over quantity, even if the "quantity" side of SW:TOR was still debatable.