As to StarCraft Online: They'd be damn stupid not to do it. Also the story is great, sure, but meh. If they only care about the story they'd make a feature film, animated. Otherwise, they'll thwomp out the game.
Also it wasn't WoW that made the story of Warcraft suck, it was people growing up and realizing it sucked to begin with.
I don't like the whole microtransaction thing in MMOs (aside from PLEX, which is tied in beautifully). LOTRO is doing it later this year, and DDO has been doing it for some time. Given the current trend of MMOs and the economy, I believe we have entered a phase in which games are treated like tiered packages of entertainment. No longer will we have the full game, but instead a shell of progamming code and graphics. For the whole experience, you'd average about $100 worth, excluding the actual game price.
Sooo... the difference between that and buying expansion packs is....? Also with DDO and LotRO they're not that bad, you have access to a rather large amount of content without paying extra money, your microtransactions are inexpensive ($2-$7 per adventure) and they net you a decent amount of content for your money. It's a pretty good deal, especially if you don't play the game very often.
I also think your numbers are exaggeration, especially since you've had the shell issue going on well before the idea of microtransactions hit the US.
Is this viable for future MMOs? I'd say no, but considering the overall approach to gaming that's been going on since 2004 - 2005, we may soon be in for a rude awakening.
Why not? It's a very small step from expansions, which already in nearly every MMO (save for two I can think of off the top of my head, EVE and Fallen Earth) has you pay for as well. In fact it is, in many ways, a better deal, especially if they let you pick and choose.
Say you don't raid ever (humor me if you do). Which would interest you more, a $50 expansion pack that adds two or three new small-to-moderate dungeons and overland zones plus a bunch of raid content, or the ability to drop $4 for the overland zones and $6 for the regular dungeons, and $10 a pop for the raid content?
The issue isn't in microtransactions, we've already
had them for years via Expansion Packs in macrotransaction form. The issue is what the microtransactions
are. I find it to be a far better method for the end user, because it allows them to better focus their money on things they prefer to have.