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EVE is a game of freelance capsuleers fighting for causes: Money, loyalities, thrill, camaraderie, grudges, fame and infamy.
As a group of players we are enjoying ourselves in the little gameplay niche that is lowsec/FW for a combination of both legacy and practical reasons (content generation). We also have a sizeable contingent of long-term roleplayers stemming from different angles that share the same or similar gameplay interests and OOC sympathies. By capitalizing on the freelancer/merc angle presented to us by the game we, as a group, have found a way to merge different IC allegiances under one coherent banner in an attempt to strike a compromise between IC and OOC interests.
In the end, as a corporation, our main goal is to provide a platform for our players to engage in the game and have fun with friends. The secondary goal, IC, is to forge a heterogenous group of professionals into an effective combat group: a PMC looking for guns for hire. The moral implications of using these often questionable individuals for just causes can be explored by everyone according to their own moral compass.