That conflict is mostly the tip of the iceberg anyway. The real conflict is a lot about water and natural resources, and that, nobody never speaks about it.
Also, the real ennmy of the Hamas is not Israel. Israel is just the cultural and religious scarecrow oppressor, but the real ennemy is the Palestinian governement that even with its feeble authority (especially since the death of Arafat), is a major pain in their ass since it doesn't follow the same agenda at all, and represents a direct threat to hamas legitimacy over palestinian populations.
Interesting fact also : Cisjordanian population were very few to manifest their support to the hamas, where the region is mostly ruled by the fatah party, which is closer to the palestinian governement and doesn't call for the same warmongering actions. It's a very regional conflict between the hamas/gaza and Israel, where ofc the hamas is supported by some other arabic countries and despised by others.
...I'll start off the conversation with my view that the Western media seems woefully uninterested in taking an even-handed approach to the conflict.
I don't have access to television or print media, but from what I have read on news aggregators and the like, there have been a number of cases where MSM journalists have been handed 'involuntary vacations' or 'surpise reassignments' for editorial comments which paint Israelis (both citizens and IDF) in an unflattering light. The suspicion is of course that these are punitive measures designed to have a chilling effect on other western reporters.
So the fear is probably anti-defamation lawsuits, as there is a well-heeled lobby dedicated to spinning public support for western military supremacy in the region, and their hawkishness tends to spill over into their civil affairs.
May depend where you live.
Medias are not very soft with Israel in Europe. Especially the German and French governments that never really liked Israel. The German one for historical reasons as well as just "I can't bear the other one", especially after military deals that got... mhh, how to say it... pear shaped (cf german submarines sold to Israel, or stolen depending on the source). The French one for deep diplomatic relations with Palestine, and especially Lebanon.
Which is also telling that we - the westerners - were ready to let Israel roflstomp neighbor countries like Lebanon because rockets and threats were fired from there too. Question of alliances.
In any case, there is only one tv channel that continues to speak about these issues that I know of (franco german one) on a regular basis and do actual journalism (also on Syrian issues, African issues and most forgotten conflicts in the world). And they generally are extremely critical of Israel.
2, Israel has during this and past campaigns engaged in preemptive phone calls and "roof knocking" (dropping of flares or small, nonlethal bombs on building roofs) to give warning before actually destructive strikes are performed. In many cases this warning period has been used to pile people into buildings, either in the hopes of warding off an actual airstrike or creating casualties.
Apparently it doesn't work very well...
Like their white phosphorous "doctrine" they used to apply everytime.
1) We should strike at night to avoid most civilians casualties.
2) We should use white phosphorous flares at night to improve our odds at fewer civilian casualties (you know, to see better because it's dark and all).
3) White phosphorous seems to also cause a lot of casualties when it enters in contact with humans.
4) We should use more white phosphorous flares to avoid that kind of things to happen !
If there is something the Israeli are very good at, it's telling themselves that they absolutely want to prevent civilian casualties. Wouldn't be good PR and all, so better to put the storytelling machine at work.
The only legit way I see this ever moving forward is for the USA to threaten to cut the Israeli purse strings to force everyone back to the table, which would of course require a popular president at the end of his 8 year term not fearing re-election to spearhead. Clinton almost got it done but Arafat blew that one in the end.
Arafat never spoke for the Hamas (but for the Fatah), even if it was the closer thing we had of a public figure that was listened and followed by many palestinians. It was actually one of the worst enemies of the hamas. It was also the one that spoke extensively with Yitzak Rabin. Or more precisely, was the fruit of Yitzac Rabin efforts leading to the accords of Oslo and the cessation of the hostilities leaded by Arafat, that became de facto a legitimate palestinian leader. Which also explains why Arafat retained a bit of legitimacy, influence and power, unlike his successor.