*raises hand* I am not an expert on the games industry, but I'm paid to play one at work.
No one's disputing that whoever designed the MT structure for CCP needs to be beaten with a very large clue-by-four. But I've got my doubts about the longevity of the subscription market, albeit doubts colored by my resistance to paying for them.
Fact is, subscriptions are a very tough market if your name isn't Blizzard. The paths of successful MMOs are lined with the graves of those that never made it to launch or folded sometime after. The fact that Eve has survived for this long and even profited as a subscription game in a niche genre, at a price higher than the current industry average even, is frankly amazing.
Fact is, f2p and MTs aren't killing MMOs, they're saving MMOs...or at least certain MMOs. Dungeons and Dragons Online probably would have had to shut down if their transition to f2p with microtransactions hadn't been successful, and I probably wouldn't have played it if it hadn't. Pirates of the Burning Sea, I think was another. It's also giving a lease on life to smaller games that probably could never have afforded to launch if they went subscription, because they would never attract enough of them to survive. Note that all these games retain a subscription tier; you pay $10 a month and you get bonus stuff from the store and unlimited access to all the content.
NeX or microtransactions aren't inherently evil, it's just that CCP blew it in every possible way imaginable. They blew it on pricing, they blew it on selection, they blew it on launch, they blew it in communicating with the players, they blew it on integrating it with the rest of the game and the existing playerbase, they blew it by having bad pricing *on top* of a subscription model without reducing subscription rates or offering a free-to-play angle.
And don't diss the profit motive entirely. Profit in the hands of good people = cool stuff. What we really want is for CCP to work their way back into the "good people" camp.