Yes, it appears the allure of a live event brings together disparate elements of the 'community'. However, the incursions also saw this line-blurring effect as could be rational IC for a number of possible scenarios that present a common goal. The trick is that any good struggle needs an antagonist or alternative, so I can see why some like the idea of an assassination.
While my character is in the same boat as a bunch of the other Caldari calling 'treason', and hence IC will not directly involve himself, I have already had some interesting spin-off chats IC. So direct involvement is not a requisite for enrichment from the event.
As for what I hope? I wish we would see more great ideas come out of the player RP community. Beyond my personal limitations of time and creativity restricting my own contributions, I have really enjoyed player-driven events and storylines. I find they add much more than mass events for public consumption. The people around here are just that good, whether due to the 'ripening' of the game environment or commitment of the RP'ers, the level of detail and understanding I'm finding lately really pumps up the complexity, which is possibly the most important element for my enjoyment.
So, on CCP's end, I hope they take note of the initiatives of the roleplayers and build those efforts into future creations.