The Veikitamo internship program and Veikitamo biomass recycling programs were both fantastic while they simultaneously lasted.
Anyway, I always thought villainy was about the creation of perspective. You know, where others might see them as evil due to their actions but where they themselves operate by their own well defined ideology/motives/beliefs/worldview, that they themselves don't see what they do as evil at all.
Most of the villainy I see in Eve though just seems more like varied forms of cries for attention.
Eh. A lot depends on what you count as "villainy"; I think most Eve characters are pretty compromised, morally-- and therefore exactly the sort of villain you're pointing to. Nearly everybody's a mass-murderer (or an arms dealer selling to mass-murderers).
I agree, and it's why most of the, "Outright," villains people try to portray come off as rather gauche to me given the setting and audience. The only reaction my characters can have to their usual one-man-corp propaganda of the deeds for attention is essentially some variation of, "Okay, cool story bro."
It's pretty obvious to me most of it is just an attempt at vaudeville-style notoriety and attention.
Given what most capsuleers do on a daily basis, they're likely already seen as a varied shade of evil from the perspective of the rest of humanity and complicit in some already immoral behaviour as a matter of course. To try and be outright evil or villainous on top of that usually reads like people trying far too hard, and pushes things into the realm of parody like they're in Spinal Tap and need to push the dial to 11 for Super Extreme Total Evil.