Do you get the impression it was a reasonable spend for the advertising and public image benefits you got this time around though?
Yes. And more still for pilot morale. It keeps our bittervet crew interested and it promotes a sense of teamwork and fellowship that you can't get running small gangs around Syndicate. And to be fair, we could have gotten away with spending a lot less, but we got an unbelievable amount of isk donated to us by our members for the tournament fund, so we decided since we had it, we might as well spend it. We splurged on full 6% hardwires for the PL match and 5% for all the rest, which was the bulk of our expenses.