I hate to be negative about these things, because as we see in the comments section the remainder of the community is largely opposed to any kind of attempts at immersion. I'm just going to say that I hope they make good on their word with live events more accessible to the larger player audience.
Sadly this was my greatest fear (See
here, that it can be used as a tool, where you split and incendiary your community.).
As for the live events they have two major problems:
(1) advertisement, advertisement, advertisement and most of all: Advertisement. If I can make a bad example? Yes
. See the Swtor:The Rakghoul Plague Outbreak. Totally pointless, meaningless and you couldnt influence the outcome, etc.... But the had a huge plus. A full patch was around this Idea. And the had advertisement IN-GAME* and OUT-OF-GAME. So CCP should if they take the live events seriously go that way to. Meaning: (1) There is a major event X (like shansha incursions etc...) and build a patch/expansion idea around it. (2) Advertisement, advertisement, advertisement. (3) Goes in hand with point two: Dont split your community (even if it is juicy to say: "This RPlers are the reason, that x isnt in the game etc.... NEVER, never split your community (Publius looks at wargaming (SerB, Strom) and Hilmar).
(2) Immersion project. It is almost forgotten that this projects goal was to link in-game discribtion to the wiki (as can be seen on the LP-points). Still I dont see this ingame. I cant highlight this big enough: A EASY WAY TO GET OUR SMALL RP ROUNDTABLE BIGGER IS TRUE INFORMATION. And those are now all there -- see wiki -- but badly linked to the game. The same counts for the live events. That the live event team uses twitter is a Armutszeugnis/evidence of incapacity/pathetic display. It sounds hard, but it is the true.
So I can sum up point two to: Get the immersion project ingame and get the information about live events ingame. How? Tru links, etc.... you even can globally spam local, with a "breaking newsflash", if a event is on its way.
*Thru a
new object, which thru rick clicking showed the news and the meaning for YOU. In EVE would be this last point be bigger, as it can have a impact on your play/faction/group etc...
Edit: I had before I left the game an idea about a event, which I try to make with some friends in the west-khanid and 0.0 (low sec, Delve, Querious). A important thing is, that both sites can win or loss. how? Thru different objectives. Our idea was that the Kingdom forces, have to try get a special blood raider (scramble a special blood raider ship and destroy it); as for the Blood Raiders, the goal was to win the battle. This way both parties can go out with a win; or even both can loss... etc.... But very off topic.