Something I thought of the other day, was that some people, are good at having ideas but not implementing them, while others are great at implementing things but not so good at coming up with ideas.
So, why not talk about character sorts that you'd like to see more of, to act as an inspiration for people. So they can think: "Yes! I want to do that!" and off they go, and everyone goes \o/
I'd like to see:
More sensible Blood raidery people
More Imperial stoic people
More Gallente campaigners
and so on.