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EVE-Online RP Discussion and Resources => EVE OOC Summit => Topic started by: Verone on 07 Jul 2011, 12:50

Title: New Incarna Trailer
Post by: Verone on 07 Jul 2011, 12:50

http://www.youtube.com/watch?v=OSxSyv4LC1c

 :|

Title: Re: New Incarna Trailer
Post by: Senn Typhos on 07 Jul 2011, 12:54
<throws popcorn at the screen from the back of the theater.>

Boooo!
Title: Re: New Incarna Trailer
Post by: Revan Neferis on 07 Jul 2011, 13:03
Disappointing.
 :ugh:
Title: Re: New Incarna Trailer
Post by: Katrina Oniseki on 07 Jul 2011, 13:03
@ 1:22 ... New warp wake effect? I want.
Title: Re: New Incarna Trailer
Post by: John Revenent on 07 Jul 2011, 13:08
Reminded me of old C&C Westwood stuff.  :lol:
Title: Re: New Incarna Trailer
Post by: Z.Sinraali on 07 Jul 2011, 13:09
We're not exactly the target audience. A big production for a story that seems, to us, commonplace comes off as silly, but I can see how it could function to draw in new subscribers. The fade-to-Incarna was a nice touch.
Title: Re: New Incarna Trailer
Post by: Laerise [PIE] on 07 Jul 2011, 13:15
I've got to say I actually liked it until they blended over into the incarna/cq bit, which was a bit  :psyccp:

To be perfectly honest, this tale, and others like it, get told all day, to other people, be they players or not.
Thus its, in my opinion, the most accurate eve trailer up to this date.

Good job CCP  :D
Title: Re: New Incarna Trailer
Post by: Kyoko Sakoda on 07 Jul 2011, 13:19
Warning, film/media student rant ahead:

Great concept, but lacking in the force of execution. I'm sure the storyboard for this looked great, but the narrative did not come across forcefully enough to make the viewer care in the first 15-30 seconds. Referential, denotative concepts at the beginning of the trailer are too strong for the uninitiated (with EVE) to understand. It literally needs to be said "here's what we built, here's the stake," but that's glossed over.

You can laugh at me when my next video comes out in August because it certainly does not follow this principle, but an official trailer -- a tool for marketing -- absolutely needs to command attention.

Acting was overdone, but I can't fault the guy or even the person who directed him. This is the first time CCP has flirted with live actors, after all. One of the problems was that his emotional direction in telling the story was very disconnected with the visual storytelling, which was quite bland in the first 30 seconds. As such, it didn't feel like it got better aligned with the FiS bits until further into the video, even though it technically did. Rhythm of the crosscutting (technically montage) was perfect, but CCP has always been good at that.

If this is a story about the triangular player-character-event connection, the process by which those relationships were made was too direct. This is just a feeling I have. Obviously a capsuleer in lore cannot "feel [their] hands shaking" in battle, because they are their ship. That slight misdirection isn't what I'm talking about. It's more that the heart-thumping that occurs in PvP has to do with a sense of potential loss which wasn't communicated very well in the first place.

Good first step, but could use lots of refinement in the future. I loved the fact that this was apparently based on a real story (but then again it could be one of hundreds of similar Warp To stories). That should have been stated at the beginning of the video for more impact.
Title: Re: New Incarna Trailer
Post by: Esna Pitoojee on 07 Jul 2011, 13:28
Definitely aimed at newer, prospective players. Can't entirely blame them for that, though it does look bad from the vet perspective.
Title: Re: New Incarna Trailer
Post by: Tizian Enel on 07 Jul 2011, 13:58
I liked it, overall.

I'm sure most of you read the related devblog already, but since the thread has no link to it, here goes.. http://www.eveonline.com/devblog.asp?a=blog&bid=937 (http://www.eveonline.com/devblog.asp?a=blog&bid=937)


Then some thoughts on it:
That actor isn't playing a capsuleer, he's playing a player.. "Eve is real" as in "The stuff I make my character/ship do in eve are very exciting for me as a player, so much that my hands shake".

Hard for me to think how a non-eve player sees that, but I'd expect a lot of the story gets lost by simply not understanding what is happening there and the narration doesn't explain it. So perhaps it's more of a story that's being told to a fellow eve player by someone new(ish?) to the game than a story told to someone who never played and the focus is on the emotions... what you do matters and that a few players (in this case, the tacklers.. a role new players are often put into) can make a big difference.

While I technically liked the fade-to-incarna bit.. it kinda mixes up the message, just like the clothing on that actor. The same video could have been made with a regular dude on a sofa in tshirt and jeans and without the incarna bit and the "eve is real" message would have gotten across fine, imo. But I guess CCP are proud of the newest expansion and can't not show it off a bit.

I also don't think it's a trailer for the game.. but a trailer for the new ad campaign site yes.
Title: Re: New Incarna Trailer
Post by: Casiella on 07 Jul 2011, 14:36
I liked it quite a bit. Not a bunch of stuff that we can't do in-game (cf. Tyrannis and Future Vision), not a bunch of overblown UI elements that we never see (cf. Dominion), and not an unrealistic portrayal of player interactions (cf. Butterfly Effect).

It's not RP focused. So what? This is the sort of thing that draws in new players.
Title: Re: New Incarna Trailer
Post by: Kaleigh Doyle on 07 Jul 2011, 14:37
I think its fashionable to be hypercritical of anything CCP does.

I think people spend too much time picking apart the video and the unrealistic scenario it portrays without grasping the vision for the game.

Sure, its a little dramatic and not as SRSBSNS as some of the other videos,  but its got decent action and an engaging scenario.
Title: Re: New Incarna Trailer
Post by: Bureeiku on 07 Jul 2011, 14:40
I found the acting/script subpar.  CCP always wins on the front of cinematic battles and cool FC voice overs  so, if you ever hear of an in-character FC, let me know, I'd like to fly in that fleet.  If he has a voice font that makes it sound like he is speaking over CB radio, even better.

The trouble with the premise of the vid is that it is as if it is trying to say incarna improves the spaceship game, when it does not.  Tying incarna to emotional buy-in on a fleet fight is long shot, sorry.

If I was to follow the artistic critique approach, I'll say that if they wanted to redo this in a similar style, tell it from two opposing FCs PsOV over the course of a campaign rather than a battle.  Not that it gets any closer to somehow highlighting incarna. :s
Title: Re: New Incarna Trailer
Post by: Casiella on 07 Jul 2011, 14:48
I don't believe the trailer is expansion-focused, or at least it didn't seem like that. It's EVE-focused, where Incarna is part of that. I mean, the CQ stuff doesn't even show up until the last few seconds, and it's not part of the core narrative.

Could CCP have done something better? Sure, I suppose so. But this seems pretty good to me, and for all the times I bitch about them, it's only fair for me to give them credit when I think they've done well.
Title: Re: New Incarna Trailer
Post by: Misan on 07 Jul 2011, 15:12
I remember they were focusing quite heavily on the "EVE is real" theme during FF and this feels like it fits in quite well within that context. Nitpicks aside I think it does a good job. I really do wish they would actually use bubbles though, otherwise the whole fleet sticking around would never happen in practice.

Would be a little cooler if they emphasized that the players actual built and defended that outpost. Without some background in EVE you wouldn't know what the importance behind the station there is at all.
Title: Re: New Incarna Trailer
Post by: Wanoah on 07 Jul 2011, 15:27
I liked the trailer and the intent behind it.

And yes, I'm at least critical of CCP, but tend to think I'm not hypercritical... :P
Title: Re: New Incarna Trailer
Post by: Revan Neferis on 07 Jul 2011, 16:07
I think its fashionable to be hypercritical of anything CCP does.


I believe I can safely say that I dont follow " fashionable trends " and I like to keep an opinion of my own. For some reason this video really didn't bring any sort of positive emotion on me much to the contrary, it's not a video I feel like watching again.
I can't pinpoint but I suspect that the very bad acting was a turn off to me. The script, the business model trying to eb advertised is valid, but it came out totally wrong in my view.
Let's hope it catches the attention of possible new subscribers though and reaches its intended market whatever it is.
Title: Re: New Incarna Trailer
Post by: Matariki Rain on 07 Jul 2011, 17:28
On the whole, I like it. It's much more about the experience of playing EVE: in this case about community, consequences, and the heart-thumping, hand-shaking adrenaline rush when, especially as a new player, you stretch to do something that matters for your community that you're not sure you can succeed at, and the fiero when you do succeed. It's a solid package. (Okay, okay: "... even if I, as a Kiwi, find it a bit corny".)

If I were to tweak it it'd be to strengthen the visual hook anchoring the opening words:"We built something great. We weren't going to let them destroy it." The station was just scenery, and while telling us there was something important covered it off intellectually it left me a bit "So what?" about why the later fight was important. I'm struggling to come up with a visually-meaningful and true-to-EVE way to show station-building (or sov-holding, or whatever), though; maybe the makers had the same problem. :)

Snippets:

- I did twitch at "We had no idea what was coming", wondering what their intel division was up to if they had "no idea". But as a frontline grunt I guess that's how it plays: we trap, they counter-trap, and this time they decided to commit something we weren't expecting or prepared for.

- As a newcomer I would have heard "'Ceptors" as "Sceptres". Not that "Interceptors" would have meant a whole lot more to me back then.
Title: Re: New Incarna Trailer
Post by: Seriphyn on 07 Jul 2011, 17:43
Yeah, I don't think we'll be getting a storyline trailer again. They want to appeal to a wider audience, not sci-fi fans who would lap up news-style trailers.

CCP also want to justify playing EVE as completely acceptable.."real" and not something separate from IRL...that's their reasoning behind charging $60 for a monocle. It's not your character's, it's YOURS, because that's YOU playing the game...

I want my RL back.
Title: Re: New Incarna Trailer
Post by: Mizhara on 07 Jul 2011, 18:18
It does bother me slightly that this is given the whole "This was real!" treatment, considering how Incarna/CQ is completely faceraping immersion. However, as trailers go otherwise, I liked this one. I liked it quite a bit.
Title: Re: New Incarna Trailer
Post by: Casiella on 07 Jul 2011, 18:29
It does bother me slightly that this is given the whole "This was real!" treatment, considering how Incarna/CQ is completely faceraping immersion. However, as trailers go otherwise, I liked this one. I liked it quite a bit.

I'd say that not everybody shares this opinion - in fact, for people who even care about immersion (a far wider circle than self-described "roleplayers"), I'd say that most people feel like it does a lot more to increase immersion.

Aside from the lack of social spaces, sigh.
Title: Re: New Incarna Trailer
Post by: Kyoko Sakoda on 07 Jul 2011, 19:03
Right now it doesn't increase immersion. But it will.
Title: Re: New Incarna Trailer
Post by: Casiella on 07 Jul 2011, 19:16
But does it utterly destroy it?
Title: Re: New Incarna Trailer
Post by: Kyoko Sakoda on 07 Jul 2011, 19:29
No, that's my point. Unless you had an emotional attachment to ship spinning, it doesn't.
Title: Re: New Incarna Trailer
Post by: CJ Walker on 07 Jul 2011, 19:49
I liked it. It was probably the most realistic depiction of actual play I have seen in ther trailers. Reminds me of people retelling a fight.

When the sniper fleet warps in, someone on voice announces "hictors on the field". FC never orders hictors primaried though.

CJ

Title: Re: New Incarna Trailer
Post by: Mizhara on 07 Jul 2011, 19:59
But does it utterly destroy it?

So, every time you dock to change ships, drop cargo or just quickly get out of shooting distance, you decant (and somehow manage to find a shower and dress, even though there's neither a shower or a wardrobe anywhere) right into a metal grating next to your ship? Every single time? Not to mention no bathroom either.

All available rooms in all stations across New Eden is also of Minmatar design, and look perfectly the same... and doesn't provide a remote to turn off the damn TV. Not to mention comes with an invisible forcefield stopping you from walking down stairs.

Does it destroy immersion? Yes.

We've always had to handwave things in Eve, that's not new. The thing is, with Incarna the things you have to handwave just gets bigger and bigger, and more and more in your face. It's the least 'real' expansion Eve's ever had, and thus it bugs me that they market it as 'real' somehow. As an immersionist, taking at face value what shows on-screen was very doable with Eve pre-incarna. With CQ, it's not impossible to be immersed, but it sure as hell takes more handwaving.
Title: Re: New Incarna Trailer
Post by: Misan on 07 Jul 2011, 22:08
I'm not sure that the EVE is "real" thing is directly associated with Incarna, despite the fact that the associated marketing campaign is coming up post-Incarna release. I got the sense that it the concept is more about the community and how things you do matter in some way in the world. Just look at the materials they are looking for from the players for the upcoming marketing campaign. Of course the other part of it is that the idea of EVE is to be a complete sci-fi universe, which is the area that Incarna moves forward (however slightly at this point). It seems right now like they intend to fix the decanting thing, but we won't really know until they give us more details about the plans; Arnar wasn't willing to commit to anything during that interview.
Title: Re: New Incarna Trailer
Post by: Ember Vykos on 07 Jul 2011, 23:26
All in all I liked it. I can also say that today myself and probably several other FDU pilots had an "I was there" moment in the defense of Harroule and the following plexing to get it out of vulnerability. It may seem weird, but I could tell by the celebrating in TS several(more like 8-9) hours later when we finally got it back to contested that for a lot of people it was "real." I think the trailer isn't trying to say that eve is real, but that the accomplishments you achieve in game are not just something you do in a game. A lot of the things in EVE you really do have to work for. There isn't a lot of blood, but I do think there's room for sweat and tears.
Title: Re: New Incarna Trailer
Post by: GoGo Yubari on 08 Jul 2011, 05:05
Well, I'm a bit torn over it personally, but I think it works as an ad regardless. It most definitely is targeted for a different audience, no doubt all part of bringing in the kind of people that will hopefully like Incarna in particular. It doesn't really need anyone from this forum to be impressed to be successful.

I wouldn't have went with the "Eve is real" thing, though. Unfortunately, it seems to be their tagline for the new wave. I kind of think that it plays exactly to the wrong stereotype. Also, this ad sells Eve as this visual extravaganza, that it's real largely because it looks so awesome, giving promises it can't deliver. That's not really sound marketing, but making spreadsheets sexy is a bit off a challenge for sure.

But yeah, it is a dramatized version of an Eve player telling the story of a good fight. That's not all bad, even though the acting/direction bordered on the melodramatic.
Title: Re: New Incarna Trailer
Post by: Laerise [PIE] on 08 Jul 2011, 12:05
http://www.youtube.com/watch?v=3zMKXTJL35g&feature=player_embedded#at=12

Now with added realism and Shadoo !
Title: Re: New Incarna Trailer
Post by: Casiella on 08 Jul 2011, 12:11
+1
Title: Re: New Incarna Trailer
Post by: Varrent on 08 Jul 2011, 12:34
http://www.youtube.com/watch?v=3zMKXTJL35g&feature=player_embedded#at=12

Now with added realism and Shadoo !

*Varrent now needs a new clone from laughing*
Title: Re: New Incarna Trailer
Post by: Bureeiku on 08 Jul 2011, 13:04
Now with added realism and Shadoo !

Yes, now it is a good trailer, thank you!  That was hilarious.

Oh, and regarding my earlier criticism, I should add that I have enjoyed every other CCP trailer I can think of, so maybe I just have to try harder to appreciate the 'new direction' this one takes.
Title: Re: New Incarna Trailer
Post by: Senn Typhos on 08 Jul 2011, 13:04
http://www.youtube.com/watch?v=3zMKXTJL35g&feature=player_embedded#at=12

Now with added realism and Shadoo !

See THAT is "it was real" EVE.
Title: Re: New Incarna Trailer
Post by: Milo Caman on 08 Jul 2011, 16:43
http://www.youtube.com/watch?v=3zMKXTJL35g&feature=player_embedded#at=12

Now with added realism and Shadoo !

Outstanding.
Title: Re: New Incarna Trailer
Post by: Verone on 09 Jul 2011, 07:56
I think its fashionable to be hypercritical of anything CCP does.


I believe I can safely say that I dont follow " fashionable trends " and I like to keep an opinion of my own. For some reason this video really didn't bring any sort of positive emotion on me much to the contrary, it's not a video I feel like watching again.
I can't pinpoint but I suspect that the very bad acting was a turn off to me. The script, the business model trying to eb advertised is valid, but it came out totally wrong in my view.
Let's hope it catches the attention of possible new subscribers though and reaches its intended market whatever it is.
Title: Re: New Incarna Trailer
Post by: Rao Kappa on 09 Jul 2011, 12:34
Is it me or does the toon kind of look like Ben Affleck at the end?
Title: Re: New Incarna Trailer
Post by: Darveses on 10 Jul 2011, 17:21
Guy is cute, but that avatar :psyccp:
Title: Re: New Incarna Trailer
Post by: Gottii on 10 Jul 2011, 23:17
http://www.youtube.com/watch?v=3zMKXTJL35g&feature=player_embedded#at=12

Now with added realism and Shadoo !

Just awesome.
Title: Re: New Incarna Trailer
Post by: Shern on 13 Jul 2011, 01:44
Heh, the truth of fleet combat
Title: Re: New Incarna Trailer
Post by: Saede Riordan on 13 Jul 2011, 21:37
Guy is cute, but that avatar :psyccp:

Yeah, resemblance...its not there.
Title: Re: New Incarna Trailer
Post by: Darveses on 14 Jul 2011, 07:07
Guy is cute, but that avatar :psyccp:

Yeah, resemblance...its not there.

Oh its there, somewhat, but the avatar looks like 100 years older  :psyccp:
Title: Re: New Incarna Trailer
Post by: Saede Riordan on 14 Jul 2011, 08:52
Guy is cute, but that avatar :psyccp:

Yeah, resemblance...its not there.

Oh its there, somewhat, but the avatar looks like 100 years older  :psyccp:

the Avatar's face is much wider and his body is more square and muscular. The guy in the trailer isn't a professional athlete, which all the male capsuleers seem to be  :psyccp:
Title: Re: New Incarna Trailer
Post by: Casiella on 14 Jul 2011, 08:54
I don't think it's supposed to be his digital doppelganger...
Title: Re: New Incarna Trailer
Post by: Darveses on 14 Jul 2011, 15:35
I don't think it's supposed to be his digital doppelganger...

CCPs marketing campaign motto may suggest it is.  :yar:
Title: Re: New Incarna Trailer
Post by: Casiella on 14 Jul 2011, 17:10
It's his avatar, sure. But absolutely photorealistic fidelity doesn't seem part of the campaign, nor an exceedingly reasonable one.